At the heart of SERUM DAO is a simple but powerful idea: What you do should matter more than what you hold. Born from the Mutant Cartel World, SERUM DAO is pushing the boundaries of Web3 governance. Their mission? To expand the Bored Ape Yacht Club universe while empowering authentic builders with responsible funding, equitable influence, and a dynamic reputation layer.
But building a better DAO wasn't enough — SERUM DAO wanted a way to make contribution visible, trackable, and meaningful. That’s where Kazm came in.
SERUM DAO’s goal was clear: Create a loyalty and membership experience that amplifies reputation and drives real participation.
Every citizen of the DAO can claim a soulbound NFT passport — a record of their contributions across the ecosystem, both online and IRL. The more someone participates and contributes, the greater their voice in governance.
However, building the engagement infrastructure to support this vision would have required significant in-house development — a massive distraction from their core focus.
Kazm offered the perfect solution.
“Kazm made it easy to roll out a fully functional engagement layer without having to reinvent the wheel. It saved us weeks of development time.”
— Alex, Lead at Novel Labs
With Kazm, SERUM DAO was able to launch a participation and quest system with just a few clicks. Members now complete quests, earn reputation points, and level up their influence — all without leaving the ecosystem.
Quests were fully customized and integrated into SERUM DAO’s main product, offering a seamless and rewarding experience for users from day one.
“Users have a fluid experience when leveling up their accounts, offering a seamless transition from brand new to having a reputation built in no time.”
— SERUM DAO Team
And the impact was immediate:
“Kazm is an easy-to-use platform that offers numerous features and customizable options. The weekly reports also offer helpful insight into our metrics.”
— Vngrd, Head of Community at Novel Labs/Mutant Cartel World
The early success has SERUM DAO thinking even bigger.
They plan to expand questing into new social channels, personalize experiences at the individual level, and evolve their scoring mechanics even further — ensuring that every member’s actions continue to shape the future of the DAO.
“It delivers exactly what Web3 communities need. Clear features, smooth onboarding, and an engagement infrastructure that would normally require an entire team to build.”
— The Duke, Founder of Novel Labs
The learnings are clear:
Making engagement fun, rewarding, and reputation-driven builds stronger, more resilient communities.
“It gives us a dynamic way to turn storytelling into participation. Our productions become something the community can actively shape.”
— Simon, CCO Creative at Novel Labs
Kazm allowed SERUM DAO to focus on what matters most: building a world where contribution is currency.
Instead of spending months developing custom engagement tools, they unlocked a full-fledged, proven system — ready to power their next era of growth.
“We use Kazm to gamify social interaction within the Mutant Cartel World, and it’s been a powerful tool for boosting user engagement across the board.”
— Gioele, Engineer at Novel Labs
For any Web3 community looking to move beyond static membership and into active, reputation-based participation, Kazm delivers exactly what’s needed — without the cost, complexity, or distraction.
SERUM DAO x Kazm:
Reputation unlocked. Community reimagined. The future of decentralized governance in action.
