Brand Advocacy is More Important Than Ever

3 Ways to Turn Consumers into Ambassadors

Consumers are more overwhelmed than ever with endless marketing messages. The rise of AI, endless content, and infinite influencers makes it harder for brands to cut through the clutter.

Yet, the power of personal connection and recommendations remains unmatched. Many traditional and legacy brand loyalty programs focus on transaction-based reward systems, but consumers are more likely to resonate with content and connections created by their peers.

Kazm simplifies the process for marketers and creators to tap into their community's collective creativity and shared interests using a variety of tools. Here are three strategies to consider:

1. User-Generated Content As Free Advertising

Social proof is rooted in the idea that if many people are engaging in an action (or even talking about it), then it must be worth doing. In the old days (before even TV!), marketers referred to this as the ‘bandwagon effect:’ neighbors saw their friends buying and driving Fords or stocking their new GE refrigerators and jumped on the brand bandwagon to buy the same cars and refrigerators. Advocacy is potent social proof for brands.

Today, community-generated content can significantly reduce customer acquisition costs, boost credibility, and provide free advertising for the brand! In fact, a Nielsen study found that 92% of consumers trust recommendations from friends and family more than any form of advertising.

Kazm enables brands to reward customers for sharing their positive experiences on social media platforms. While certain tools and platforms focus on one platform or channel, Kazm connects, engages, and rewards your consumers and fans for their advocacy no matter where they are.

🎧 Example: Gamify social posting across the owned, earned, and shared media ecosystem. Foster and nurture a sense of belonging as members participate on TikTok, Instagram, X, Facebook, and more.

2. Exclusive Community Groups

Platforms like Discord, Telegram, WhatsApp, and Facebook Groups have emerged as powerful tools for building communities. These channels allow individuals to connect over shared interests and prioritize personal credibility over social status. 

Brands can reward consumers for starting conversations, engaging with each other, and sharing insights. This fosters deeper emotional connections and creates a sense of community, which can be key building blocks for deeper loyalty. Kazm enables brands to track and incentivize activity on platforms like Discord, rewarding them for their involvement, and automatically grant privileged roles and exclusive access to those who reach a new tier or accumulate a specified number of points.

These more focused groups can also serve as powerful tools for brands to mobilize activity and inspire advocacy on more public platforms. Members of a brand's private community are more likely to become brand ambassadors, share their positive experiences, and promote the brand to their own Instagram or TikTok followers. 

This creates a ripple effect of influence, with the private group acting as a catalyst for wider public advocacy that drives increased revenue. A study by the Harvard Business Review found that customers who are part of a brand's community spend 19% more than those who are not.

🎧 Example: DJ James Hype’s HypeFam VIP rewards fans for creating songs with sample packs, bringing the community together in a fun way.

3. Consumer Ratings & Reviews

Ratings and reviews are among the most effective assets available to marketers. This authentic UGC is critical in shaping consumer perception, driving purchase decisions, and acquiring new customers. According to a survey by BrightLocal, 87% of consumers used online reviews to choose local businesses in 2020, highlighting their importance in the digital landscape. Reviews not only impact organic search rankings and conversion rates but also serve as early indicators of potential issues.

Kazm empowers brands to leverage consumer feedback effectively. Incentivizing customers to leave honest public reviews and complete private surveys provides  brands with valuable insights into their products or services. Brands that leverage Kazm to aggregate and analyze this feedback can turn it into actionable insights that inform product development, marketing strategies, and content optimization.

Moreover, reviews are social proof that can be leveraged across various marketing channels, from in-store signage to digital campaigns. Brands can further optimize these valuable assets by integrating them into the content distribution process, from in-store signage to social and digital campaigns.

🍪 Example: Midnight Cookie Co’s Cookie Club encourages sharing on TikTok, Instagram, and Google Reviews with a simple, irresistible incentive - free cookies!

Launch & Learn!

Loyalty programs are no longer just about rewarding transactions, they can also build brand advocacy. Every day spent planning your launch is a missed opportunity to learn from your community. It doesn't have to be perfect. Start small, add incrementally by seeing what works, and add quests, tiers, and rewards as you go. 

Kazm's white-label platform offers brands a unique opportunity to engage customers in meaningful ways and turn them into powerful ambassadors. Through social sharing, private group engagement, and leveraging consumer reviews, brands will foster a community of loyal followers who actively promote the brand, driving growth and success in the digital age. 


To transform your consumers into brand ambassadors with Kazm or see a live demo, visit

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